Google Ads For Law Firms | PPC Specialists
Google Ads for Law Firms – Boost Your Leads Today! Fill out our contact form with details about your firm, and we’ll respond the same day.
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Our Google Ads Service
Our Google ads PPC service is one of the most effective methods to generate leads for law firms, barristers’ chambers and solo practitioners. The platform allows direct delivery of advertisement during the key touch points of a prospective clients sales journey through granular targeting.
Part of our Google ads service is providing clients with GA4 setup (analytics tracking), and data studio creation (live reporting). A huge benefit of these tools is the transparency it provides, you’ll have full visibility of how your budget has been spent, and more importantly the leads it’s driven.
Certified Google Ads Specialists
Each member of our team is Google certified.
Client exclusivity
We’ll never advertise for two legal practices in the same location.
What are Google Ads?
Google ads is by far the best paid advertisement for driving legal enquiries. The service allows you to appear in Googles results pages for relevant search queries made by your target audience when searching for either your business, or a specific service you offer.
Googles business model works by charging users every time an advert is clicked. The cost per click (CPC) is dependent on the search term used and the amount of advertises bidding. Therefore, it essential that your adverts only show for high intent searches likely to convert.
Our team are experts in creating cost-effective adverts that are optimised to appear at the top of the search results page for high intent search queries. For example, if you wished to advertise your services for finial settlements, we could create campaigns that appear specifically for anyone searching for this legal service in your local area, by targeting search terms, including: “divorce financial settlement solicitors”, “(brand name) financial settlement solicitors” or “financial settlement solicitors near me”.
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Google ads for law firms
Google ads ppc service is by far the most effective way to reach new and existing clients in the legal industry. Google is the biggest search engine platform, processing millions of legal queries everyday. If you want to stand out and make it easier for prospecting clients find your services, Google ads is the way to go.
Currently, the legal industry is very competitive for ppc, high value areas of law, including: medical negligence, commercial litigation, and family law are expensive. Cost per clicks (CPC) vary from £0.25 – £200+, depending on the area of law you wish to advertise. Therefore, it is crucial you have an expert who knows how to maximise efficiency whilst maintaining the volume of leads.
If you’re looking to start advertising on Google you’re in the right place. Our lateral approach, combined with both legal and digital industry knowledge, will give you the best chance of success through cost-effective PPC.
Why is it important to use legal industry based digital marketing professionals?
Success from Google ads ppc within the legal industry cannot be achieved through simply having the tools to do so. It requires a specialist that understands the consumer psychology of prospecting clients, and who is able to meticulously craft campaigns that tailor the targeting tools to deliver advertisement to high value clients during key stages of their decision making processes.
More often that not, agencies have a one size fits all approach to PPC and don’t specialise within one industry. As a result, many struggle within the legal industry due to complexities around the client journey, and more importantly differentiating between individuals seeking legal aid and paid services. Not understanding these aspects, can result in low conversions rates and high costs.
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Why choose Lawyer Connect?
You are our priority and the legal industry is our speciality. Every member of our team has been hand selected based on their legal and marketing experience.
Our specialists understand the client journey from start to finish, and are experts in delivering Google ads for SRA regulated law firms. They have the industry knowledge, back by consumer psychology, and will ensure your budget is always spent in most efficient manner.
Years Experience: Marketing
Years Experience: Legal Industry
Initial Email
Campaign Build & Management
Onboarding Session
Weekly Reporting
How does our Google Ads service work?
It’s very simple, email us and provide us with a few details of your businesses and budget, and we’ll help you arrange an in initial meeting. Our experts will gladly help by answering any questions you may have with regards to our service or information included on the website.
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